Claire Beale chooses the COI/Home Office ad run in the break of Fire- Live on ITV on Saturday evening. ‘Bonfire night, fireworks, deaths in house fires - ITV’s live tribute to fire crews was very timely. As was the positioning of this ad for home smoke alarms. It’s not part of a current campaign, but the opportunity for a pertinent message was too good to miss.’ Media planner: Kevin West, media buyer: Caroline Keep, the Media Centre, creative: Euro RSCG Wnek Gosper
Claire Beale chooses the COI/Home Office ad run in the break of Fire-
Live on ITV on Saturday evening. ‘Bonfire night, fireworks, deaths in
house fires - ITV’s live tribute to fire crews was very timely. As was
the positioning of this ad for home smoke alarms. It’s not part of a
current campaign, but the opportunity for a pertinent message was too
good to miss.’ Media planner: Kevin West, media buyer: Caroline Keep,
the Media Centre, creative: Euro RSCG Wnek Gosper
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
