MEDIA: MEDIA CHOICE

Claire Beale chooses the COI/Home Office ad run in the break of Fire- Live on ITV on Saturday evening. ‘Bonfire night, fireworks, deaths in house fires - ITV’s live tribute to fire crews was very timely. As was the positioning of this ad for home smoke alarms. It’s not part of a current campaign, but the opportunity for a pertinent message was too good to miss.’ Media planner: Kevin West, media buyer: Caroline Keep, the Media Centre, creative: Euro RSCG Wnek Gosper

Claire Beale chooses the COI/Home Office ad run in the break of Fire-

Live on ITV on Saturday evening. ‘Bonfire night, fireworks, deaths in

house fires - ITV’s live tribute to fire crews was very timely. As was

the positioning of this ad for home smoke alarms. It’s not part of a

current campaign, but the opportunity for a pertinent message was too

good to miss.’ Media planner: Kevin West, media buyer: Caroline Keep,

the Media Centre, creative: Euro RSCG Wnek Gosper



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