Claire Beale chooses the COI/Home Office ad run in the break of Fire-
Live on ITV on Saturday evening. ‘Bonfire night, fireworks, deaths in
house fires - ITV’s live tribute to fire crews was very timely. As was
the positioning of this ad for home smoke alarms. It’s not part of a
current campaign, but the opportunity for a pertinent message was too
good to miss.’ Media planner: Kevin West, media buyer: Caroline Keep,
the Media Centre, creative: Euro RSCG Wnek Gosper