MEDIA: MEDIA CHOICE

Felix Pearce, media planner/buyer at Motive, chooses Harvey Nichols’ Xmas ‘wrapping paper’ insert which appeared in London editions of the Guardian, Independent and Evening Standard at the end of November. ‘The idea of Noddy Holder from Slade wishing us a merry Xmas on behalf of Ab Fab’s favourite store had me smiling. If we have to be bombarded with Crimbo messages, they might as well be innovative.’ Media buyer: Jonathan Heskia, media planner: Laura James, Pattison Horswell Durden, creative: Harari Page

Felix Pearce, media planner/buyer at Motive, chooses Harvey Nichols’

Xmas ‘wrapping paper’ insert which appeared in London editions of the

Guardian, Independent and Evening Standard at the end of November. ‘The

idea of Noddy Holder from Slade wishing us a merry Xmas on behalf of Ab

Fab’s favourite store had me smiling. If we have to be bombarded with

Crimbo messages, they might as well be innovative.’ Media buyer:

Jonathan Heskia, media planner: Laura James, Pattison Horswell Durden,

creative: Harari Page