MEDIA: MEDIA CHOICE

Colin Jelfs, an account director at MGA Broadcasting, chooses the media strategy for last week’s launch of the Peugeot 406. ‘Where success is measured by an ability to make you sit up and take notice, this achieved a new high. The ‘road block’ media placement - the entire centre break of the News at Ten as well as simultaneous spots on Channel 4 and satellite - had the reverse effect of ‘don’t look now’. Well done.’ Media planning/ buying: Nick Sparey, Mediastar, creative: Euro RSCG Wnek Gosper

Colin Jelfs, an account director at MGA Broadcasting, chooses the media

strategy for last week’s launch of the Peugeot 406. ‘Where success is

measured by an ability to make you sit up and take notice, this achieved

a new high. The ‘road block’ media placement - the entire centre break

of the News at Ten as well as simultaneous spots on Channel 4 and

satellite - had the reverse effect of ‘don’t look now’. Well done.’

Media planning/ buying: Nick Sparey, Mediastar, creative: Euro RSCG Wnek

Gosper