MEDIA: MEDIA CHOICE

Jon Hopkins, the advertising co-ordinator at the Prudential, chooses the ad for the movie, From Dusk till Dawn, on Sky Movies last weekend. ‘On Saturday night over the bank holiday weekend I eagerly awaited the premiere of Tarantino’s Pulp Fiction. But wait, at just before 10 o’clock I got a two-minute ad for Tarantino’s latest vehicle, From Dusk till Dawn. The timing was so good that this time I might make it from the armchair to the cinema.’ Media planner: Giles Hadman, buyers: David Elliot, Geoff Seeley, BBJ Media Services, creative: in-house (Disney)

Jon Hopkins, the advertising co-ordinator at the Prudential, chooses the

ad for the movie, From Dusk till Dawn, on Sky Movies last weekend. ‘On

Saturday night over the bank holiday weekend I eagerly awaited the

premiere of Tarantino’s Pulp Fiction. But wait, at just before 10

o’clock I got a two-minute ad for Tarantino’s latest vehicle, From Dusk

till Dawn. The timing was so good that this time I might make it from

the armchair to the cinema.’ Media planner: Giles Hadman, buyers: David

Elliot, Geoff Seeley, BBJ Media Services, creative: in-house (Disney)



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