MEDIA: MEDIA CHOICE

Richard Sunderland, strategic planning manager at Zenith Media, chooses the outdoor campaign - talking bus shelters included - that launched the Sci-Fi Channel. ‘This campaign achieves the traditional media objective of reaching a proportion of the target audience a certain number of times, and makes the target audience talk about it. The mix of Robert Maxwell, alien lovers and Russell Grant has already attracted controversy; the talking bus shelter even made it on to London Tonight.’ Media planner/buyer: Anthony Rhind, Mediastar, creative: Euro RSCG Wnek Gosper

Richard Sunderland, strategic planning manager at Zenith Media, chooses

the outdoor campaign - talking bus shelters included - that launched the

Sci-Fi Channel. ‘This campaign achieves the traditional media objective

of reaching a proportion of the target audience a certain number of

times, and makes the target audience talk about it. The mix of Robert

Maxwell, alien lovers and Russell Grant has already attracted

controversy; the talking bus shelter even made it on to London Tonight.’

Media planner/buyer: Anthony Rhind, Mediastar, creative: Euro RSCG Wnek

Gosper



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