Dominic Mills chooses this tactical underground ad from a block-booking
of St John’s Wood tube station used to support the sponsorship of the
NatWest trophy final. ‘OK, so somebody gave me a free ticket to the
NatWest cricket final (thanks Ian), but this ad cracked me, and most of
my fellow passengers, up. Event sponsors typically fail to deliver on
their supporting advertising, but this caught the flavour of the day.
Blimey, a bank that can laugh at itself.’ Media buyer: the NatWest team
at Motive, agency: Ammirati Puris Lintas