MEDIA: MEDIA CHOICE

Dominic Mills chooses this tactical underground ad from a block-booking of St John’s Wood tube station used to support the sponsorship of the NatWest trophy final. ‘OK, so somebody gave me a free ticket to the NatWest cricket final (thanks Ian), but this ad cracked me, and most of my fellow passengers, up. Event sponsors typically fail to deliver on their supporting advertising, but this caught the flavour of the day. Blimey, a bank that can laugh at itself.’ Media buyer: the NatWest team at Motive, agency: Ammirati Puris Lintas

Dominic Mills chooses this tactical underground ad from a block-booking

of St John’s Wood tube station used to support the sponsorship of the

NatWest trophy final. ‘OK, so somebody gave me a free ticket to the

NatWest cricket final (thanks Ian), but this ad cracked me, and most of

my fellow passengers, up. Event sponsors typically fail to deliver on

their supporting advertising, but this caught the flavour of the day.

Blimey, a bank that can laugh at itself.’ Media buyer: the NatWest team

at Motive, agency: Ammirati Puris Lintas



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