MEDIA: MEDIA CHOICE

Claire Beale chooses the campaign to launch the latest road safety initiative. ‘Abbott Mead Vickers BBDO’s media department did a neat job of persuading the nationals to create a new ad space in their listings pages. Small ads were inserted after the listings for News at Ten, telling viewers to tune in at 10.15pm to discover ‘five very good reasons to kill your speed’. It has great stand-out value, which does justice to the power of the TV ad itself.’ Media planner/buyer: John Harlow.

Claire Beale chooses the campaign to launch the latest road safety

initiative. ‘Abbott Mead Vickers BBDO’s media department did a neat job

of persuading the nationals to create a new ad space in their listings

pages. Small ads were inserted after the listings for News at Ten,

telling viewers to tune in at 10.15pm to discover ‘five very good

reasons to kill your speed’. It has great stand-out value, which does

justice to the power of the TV ad itself.’ Media planner/buyer: John

Harlow.



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