MEDIA: MEDIA CHOICE

Anne-Marie Crawford chooses the radio campaign for Aristoc hosiery which ran around the national traffic reports on MSM’s Trafficlink Package last week. ‘WCRS’s creative approach to the ten-second Trafficlink bulletin must be a first. MSM supplied the agency with a list of the day’s horrendous road foul-ups and it then bought relevant poster sites in those areas. Spoof bulletins were tailored regionally,using the line ‘watch out for hold-ups in...’ which dovetailed beautifully with the poster creative.’ Agency: WCRS, media planner/buyer: Jo Foster

Anne-Marie Crawford chooses the radio campaign for Aristoc hosiery which

ran around the national traffic reports on MSM’s Trafficlink Package

last week. ‘WCRS’s creative approach to the ten-second Trafficlink

bulletin must be a first. MSM supplied the agency with a list of the

day’s horrendous road foul-ups and it then bought relevant poster sites

in those areas. Spoof bulletins were tailored regionally,using the line

‘watch out for hold-ups in...’ which dovetailed beautifully with the

poster creative.’ Agency: WCRS, media planner/buyer: Jo Foster