Anne-Marie Crawford chooses the radio campaign for Aristoc hosiery which
ran around the national traffic reports on MSM’s Trafficlink Package
last week. ‘WCRS’s creative approach to the ten-second Trafficlink
bulletin must be a first. MSM supplied the agency with a list of the
day’s horrendous road foul-ups and it then bought relevant poster sites
in those areas. Spoof bulletins were tailored regionally,using the line
‘watch out for hold-ups in...’ which dovetailed beautifully with the
poster creative.’ Agency: WCRS, media planner/buyer: Jo Foster
