Jane Sproul, a display sales executive on the Mail on Sunday, chooses
the Lloyds Bank ad which ran on 7 April during the Channel 4 adaptation
of Gulliver’s Travels. ‘Lowe Howard-Spink was typically swift off the
mark, placing its Lloyds ‘giant’ spot in the first break of the film.
While Gulliver was tip-toeing around Lilliput, Lloyds’ own giant rumbled
on to our screens. A great example of a seamless link between
programming and ad.’ Planners/buyers: Mike Hope-Milne and Colm Feeney