MEDIA: MEDIA CHOICE

Phil Carter, the managing director of the design consultants, Carter Wong, chooses the ad for Hewlett-Packard which appeared in last Tuesday’s edition of the Independent. ‘Was it pure coincidence that Hewlett-Packard’s press ad for its new LaserJet printer appeared underneath the Independent’s Pamplona San Fermin Festival photograph of raging bulls, or was it brilliant media foresight? Either way, the media positioning was spot on for an effective communication.’ Media planner: Ron Mudge, Saatchi and Saatchi, media buyer: Nik Vyas, Zenith Media, creative work: Saatchi and Saatchi

Phil Carter, the managing director of the design consultants, Carter

Wong, chooses the ad for Hewlett-Packard which appeared in last

Tuesday’s edition of the Independent. ‘Was it pure coincidence that

Hewlett-Packard’s press ad for its new LaserJet printer appeared

underneath the Independent’s Pamplona San Fermin Festival photograph of

raging bulls, or was it brilliant media foresight? Either way, the media

positioning was spot on for an effective communication.’ Media planner:

Ron Mudge, Saatchi and Saatchi, media buyer: Nik Vyas, Zenith Media,

creative work: Saatchi and Saatchi