Kent Hawryluk, the advertising director of the business TV channel,
European Business News, chooses the Virgin 105.8FM bus-shelter campaign.
‘You have to hand it to Branson’s ad men for taking their brief to
create sampling opportunities seriously in this ear-catching execution.
I expect many a London traveller was lifted by hearing about the frolics
of Russ and Jono’s Breakfast Experience, which was piped into these
shelters. Tune in, hop on. Very cool.’ Media planner: Nick Kelvin, CIA
Medianetwork, media buyer: Rob Rosenthal, Outdoor Focus, creative: 4i