MEDIA: MEDIA CHOICE

Kent Hawryluk, the advertising director of the business TV channel, European Business News, chooses the Virgin 105.8FM bus-shelter campaign. ‘You have to hand it to Branson’s ad men for taking their brief to create sampling opportunities seriously in this ear-catching execution. I expect many a London traveller was lifted by hearing about the frolics of Russ and Jono’s Breakfast Experience, which was piped into these shelters. Tune in, hop on. Very cool.’ Media planner: Nick Kelvin, CIA Medianetwork, media buyer: Rob Rosenthal, Outdoor Focus, creative: 4i

Kent Hawryluk, the advertising director of the business TV channel,

European Business News, chooses the Virgin 105.8FM bus-shelter campaign.

‘You have to hand it to Branson’s ad men for taking their brief to

create sampling opportunities seriously in this ear-catching execution.

I expect many a London traveller was lifted by hearing about the frolics

of Russ and Jono’s Breakfast Experience, which was piped into these

shelters. Tune in, hop on. Very cool.’ Media planner: Nick Kelvin, CIA

Medianetwork, media buyer: Rob Rosenthal, Outdoor Focus, creative: 4i



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