MEDIA: MEDIA CHOICE

Caroline Marshall chooses Saatchi and Saatchi’s 48-sheet poster drive for the NSPCC, part of a press and poster campaign to raise pounds 10 million for the charity. ‘The sites show an exact replica of a full-size poster site, only smaller. This is a fresh idea that visually brings to life the copyline, which says that children have the ‘Same hopes, same dreams, same fears. Different size’.’ Agency: Saatchi and Saatchi, media planner: Julia Finlay, media buying: Meridian and Posterscope

Caroline Marshall chooses Saatchi and Saatchi’s 48-sheet poster drive

for the NSPCC, part of a press and poster campaign to raise pounds 10

million for the charity. ‘The sites show an exact replica of a full-size

poster site, only smaller. This is a fresh idea that visually brings to

life the copyline, which says that children have the ‘Same hopes, same

dreams, same fears. Different size’.’ Agency: Saatchi and Saatchi, media

planner: Julia Finlay, media buying: Meridian and Posterscope



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