MEDIA: MEDIA CHOICE

Harriet Green chooses the De Beers ad that ran in last week’s Channel 4 screening of Four Weddings and a Funeral. ‘The TV premiere was crying out for romantic media placements. J. Walter Thompson’s specially- adapted execution, which used the endline: ‘Four weddings anniversaries Christmas engagements’, was just one of many to swamp the ad breaks. But JWT went one step further by flagging its film by mailing gilt-edged ‘wedding’ invitations to key figures in the trade, inviting them to watch.’ Media planners/buyers: Carol Lewis, Nick Ashley, creative work: JWT

Harriet Green chooses the De Beers ad that ran in last week’s Channel 4

screening of Four Weddings and a Funeral. ‘The TV premiere was crying

out for romantic media placements. J. Walter Thompson’s specially-

adapted execution, which used the endline: ‘Four weddings anniversaries

Christmas engagements’, was just one of many to swamp the ad breaks. But

JWT went one step further by flagging its film by mailing gilt-edged

‘wedding’ invitations to key figures in the trade, inviting them to

watch.’ Media planners/buyers: Carol Lewis, Nick Ashley, creative work:

JWT



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