MEDIA: MEDIA CHOICE

Alan Brydon, the managing director of Rocket, chooses the two spreads for Lynx in the November issue of Sky magazine. ‘Both spreads are neat plays on the before and after theme (before Lynx, a blank page, after Lynx, a crumpet). But the cunning device is the interaction with the editorial - a before-and-after spread on the luscious Erika Eleniak of Baywatch fame. Full marks to Sky’s salesman as well as the media buyer.’ Media planner/buyer: Wendy Gower, Initiative Media, creative: Bartle Bogle Hegarty

Alan Brydon, the managing director of Rocket, chooses the two spreads

for Lynx in the November issue of Sky magazine. ‘Both spreads are neat

plays on the before and after theme (before Lynx, a blank page, after

Lynx, a crumpet). But the cunning device is the interaction with the

editorial - a before-and-after spread on the luscious Erika Eleniak of

Baywatch fame. Full marks to Sky’s salesman as well as the media buyer.’

Media planner/buyer: Wendy Gower, Initiative Media, creative: Bartle

Bogle Hegarty



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