MEDIA: MEDIA CHOICE

Gordon MacMillan chooses Marlboro’s press ad that folds out into a map of South Dakota: ‘This is very cool. It takes the ‘Somewhere in the heart of Marlboro Country’ campaign to its lateral conclusion. You find yourself staring into the heart of Marlboro Country, where the roads seem to go on forever. It could have been taken a step further, though, and given us a real map and not just a version of the poster.’ Media planner and buyer: Ashley Mackenzie, TMD Carat

Gordon MacMillan chooses Marlboro’s press ad that folds out into a map

of South Dakota: ‘This is very cool. It takes the ‘Somewhere in the

heart of Marlboro Country’ campaign to its lateral conclusion. You find

yourself staring into the heart of Marlboro Country, where the roads

seem to go on forever. It could have been taken a step further, though,

and given us a real map and not just a version of the poster.’ Media

planner and buyer: Ashley Mackenzie, TMD Carat



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