Media: Media Choice

Phil Cresswell, the associate media director at the Media Centre, chooses the Jameson Whiskey vignettes that appeared on Eurosport as part of its St Patrick’s Day campaign: ’The celebration of the winning goal from the Ireland scorer, Ray Houghton, in the match against Italy in the 1994 World Cup crosses language barriers.’ Planner/buyer: Jon Chase, Carat International; creative: in-house.

Phil Cresswell, the associate media director at the Media Centre,

chooses the Jameson Whiskey vignettes that appeared on Eurosport as part

of its St Patrick’s Day campaign: ’The celebration of the winning goal

from the Ireland scorer, Ray Houghton, in the match against Italy in the

1994 World Cup crosses language barriers.’ Planner/buyer: Jon Chase,

Carat International; creative: in-house.