Phil Cresswell, the associate media director at the Media Centre,
chooses the Jameson Whiskey vignettes that appeared on Eurosport as part
of its St Patrick’s Day campaign: ’The celebration of the winning goal
from the Ireland scorer, Ray Houghton, in the match against Italy in the
1994 World Cup crosses language barriers.’ Planner/buyer: Jon Chase,
Carat International; creative: in-house.