John Owen chooses a press advertisement for the Internet access
provider, Pipex Dial, which ran in national newspapers, including the
Times, last Friday - the day the postal strike turned snail mail into no
mail at all. ‘Like all really good ideas, this one looks so obvious with
the benefit of hindsight. However, to my knowledge, no other Internet
company took the opportunity to remind people of the benefits of e-mail.
Placing the Times ad right next to the relevant story was the icing on
the cake.’ Agency: Banner and Co, buyer: Robert Norham