MEDIA: MEDIA CHOICE

Belinda Archer chooses the ad for Pepsi that ran in the Sun’s Goals section on Monday, the day after Aston Villa beat Leeds United by three to nothing in the Coca-Cola Cup Final: ‘While Coca-Cola took its eye off the ball, PepsiCo did some fancy footwork and sank this classic piece of media buying safely into the back of the net. Fair play to the team at BMP DDB - this is match-winning stuff. Perhaps the Leeds manager, Howard Wilkinson, should consider siging them up for next season.’ Agency: Abbott Mead Vickers BBDO, media planner: Imogen Brown, media buyer: Lisa Radcliffe

Belinda Archer chooses the ad for Pepsi that ran in the Sun’s Goals

section on Monday, the day after Aston Villa beat Leeds United by three

to nothing in the Coca-Cola Cup Final: ‘While Coca-Cola took its eye off

the ball, PepsiCo did some fancy footwork and sank this classic piece of

media buying safely into the back of the net. Fair play to the team at

BMP DDB - this is match-winning stuff. Perhaps the Leeds manager, Howard

Wilkinson, should consider siging them up for next season.’ Agency:

Abbott Mead Vickers BBDO, media planner: Imogen Brown, media buyer: Lisa

Radcliffe