Media: Media Choice

Gerry Boyle, the managing partner and head of planning at Zenith Media, chooses the taxi backlit seat panels for Evian.

Gerry Boyle, the managing partner and head of planning at Zenith

Media, chooses the taxi backlit seat panels for Evian.



’Anything that can transport the mind to the snow-capped French Alps and

a cool bottle of Evian, when you are stuck in a cab in Paddington on a

dark Wednesday evening has to be worth a mention.



’These backlit, lenticular seatbacks did just that and were cleverly set

in context by the cabs’ Evian livery.



’All the signifiers of mineral water are there - clarity, naturalness

and purity - in full 3-D glory.



’There’s nowhere else to look if you are in the cab on your own, and I

feel certain that if there’s more than one person in these cabs, they’ll

be doing what I’ve been doing since I saw the ads - talking about

them.’



Client Evian Volvic

Medium Taxi seatbacks

Media planning and buying Jim Dowling at Cake

Creative Cake

Brief Catch clubbers on the way home from a night out who will be keen

to quench their thirst



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