Media: Metro International boosts its daily reach

Metro International has boosted its daily reach to 21.5 million readers worldwide after signing a new ad sales co-operation deal between Metro International's global ad sales team in London and Metro in Belgium, owned by Concentra and Rossel. The deal means Metro International's London-based global ad sales team can now sell Metro Belgium's two editions and 842,000 daily readers to advertisers, bringing its global ad sales network to 84 editions, spanning 23 countries.