MEDIA: MINX: AN EXPERT’S VIEW

Mairi Clark flicks through Emap’s new teenage title, Minx, with mixed feelings

Mairi Clark flicks through Emap’s new teenage title, Minx, with mixed

feelings



It’s been hailed as the Loaded for women, and, to be fair, it does

mention sex, premature ejaculation and talking dirty. It also describes

itself as a magazine for young women that’s ‘as up-and-out-there as they

are’. As I would like to think of myself as ‘up-and-out-there’, I

quickly volunteered to review Minx.



I nearly closed the magazine when I read the editor’s description of its

writers as ‘spunky’. I carried on regardless when I read the ‘How Hot

was Your Summer?’ multiple-choice quiz. But I decided enough was enough

when I came to the ‘Ten Good Reasons to Hate Trainers’.



Apparently, ‘trainers are worn by fashion victims’. Excuse me? I only

have one thing to say to the editor: sweetheart, be consistent. A few

pages further on we are told that brown is ‘definitely now’. So,

apparently, is a pair of brown Vans trainers. For pounds 63.



I did actually enjoy much of the writing. I flicked through the first

ten pages or so thinking ‘oh my God, it’s a grown-up’s Just Seventeen’.

Then I started to read it.



The writing is easy to read, and quite funny in places. I even chuckled

out loud when I read the advice, ‘Don’t be tempted to whistle the

Countdown theme tune as he’s reaching his peak’, in the premature

ejaculation feature. The ads, though sparse, were mainly for cosmetics

and catalogues, although one for Nissan Micra suggests some more

mainstream brands could get in there.



The next issue should avoid any ‘I ran away to be with my Mexican lover’

stories. I couldn’t work out whether it was the writer or the reader it

was taking the piss out of.



Mairi Clark would like to think of herself as ‘up-and-out-there’ as the

writers on Minx, but, thankfully, doesn’t seem to be



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