Mairi Clark flicks through Emap’s new teenage title, Minx, with mixed
It’s been hailed as the Loaded for women, and, to be fair, it does
mention sex, premature ejaculation and talking dirty. It also describes
itself as a magazine for young women that’s ‘as up-and-out-there as they
are’. As I would like to think of myself as ‘up-and-out-there’, I
quickly volunteered to review Minx.
I nearly closed the magazine when I read the editor’s description of its
writers as ‘spunky’. I carried on regardless when I read the ‘How Hot
was Your Summer?’ multiple-choice quiz. But I decided enough was enough
when I came to the ‘Ten Good Reasons to Hate Trainers’.
Apparently, ‘trainers are worn by fashion victims’. Excuse me? I only
have one thing to say to the editor: sweetheart, be consistent. A few
pages further on we are told that brown is ‘definitely now’. So,
apparently, is a pair of brown Vans trainers. For pounds 63.
I did actually enjoy much of the writing. I flicked through the first
ten pages or so thinking ‘oh my God, it’s a grown-up’s Just Seventeen’.
Then I started to read it.
The writing is easy to read, and quite funny in places. I even chuckled
out loud when I read the advice, ‘Don’t be tempted to whistle the
Countdown theme tune as he’s reaching his peak’, in the premature
ejaculation feature. The ads, though sparse, were mainly for cosmetics
and catalogues, although one for Nissan Micra suggests some more
mainstream brands could get in there.
The next issue should avoid any ‘I ran away to be with my Mexican lover’
stories. I couldn’t work out whether it was the writer or the reader it
was taking the piss out of.
Mairi Clark would like to think of herself as ‘up-and-out-there’ as the
writers on Minx, but, thankfully, doesn’t seem to be