As Campaign’s resident yogi, hypochondriac and health faddist, I
seemed the obvious choice to review Naked Body, the Body Shop’s new
Superficially, perhaps. In reality, I haven’t visited a Body Shop for at
least four years (the adolescent joys of its Peppermint foot lotion
long, long ago gave way to grown-up treats from the houses of Aveda,
E’Spa and Dr Hauschka).
So this was, in a way, a reintroduction to the high street store. Could
Naked Body tempt me back as a customer?
Let’s get the good things out of the way. Naked Body is a
beautiful-looking product. Large format, with great quality paper and a
The editorial comprises a beguiling mix of beauty, health and fitness
combined with Anita Roddick’s distinctive brand of environmental
I loved the feel-good nature of the magazine with its tips on being
stronger, a look at favourite parts of the body and an informative piece
on dynamic yoga.
However, I found the name Naked Body and the strapline ’hype-free zone’
achingly self-conscious. It’s a stylish magazine but, in the end, the
features were too thin, too colour-by-numbers. Tips on surviving a
summer scorcher, for example, included such gems as: ’After sunrise,
keep curtains shut to block out heat and light’, and, ’While outdoors,
stick to the shade; it can be 20 per cent cooler.’ Pur-lease.
I certainly wouldn’t fork out the pounds 2 cover price, but Naked Body
is, without doubt, a great freebie. Unfortunately, I’m unlikely to see
the second issue. Through the pages of Naked Body, I found the Body Shop
pretty much as I left it in the early 90s.