Media: O2 signs deal with IPC ignite!

O2 has signed a deal with IPC ignite! to create a 3-D lenticular cover for its weekly music magazine NME. A holographic image will feature on its annual Cool List issue, out this week, while the back cover will carry a full-page lenticular ad promoting one of O2's handsets. The deal was brokered by O2's media agency, ZenithOptimedia, and IPC ignite!'s business development team.