TMD Carat’s long-standing hold at the head of the media new-business
league was ended this month by Manning Gottlieb Media. It shot up to the
top of the table from last month’s number five, thanks to a number of
wins, including Britannia and Teletext. These gains mean MGM has netted
nearly pounds 40 million-worth of new business this year and has lost
just pounds 1 million. Impressive stuff.
TMD had a quieter month but managed to hang in at number two by
snaffling pounds 2 million of Weetabix business from CIA Medianetwork.
The other star performer this month was John Ayling and Associates,
whose clinching of the pounds 10 million UK Kimberly Clark business was
widely tipped, but still sent the agency shooting up the table from
joint 27th last month to number 14.
Optimedia also made progress, moving to number six on the back of
business including the pounds 4 million Warner Brothers Cinemas task.
Elsewhere, Zenith Media slumped out of the top ten.
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Media-only Business Performance League October 1996
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Rank Rank Agency Latest Total Total Net
this last account gain billings billings billings
month month gained lost gained
pounds pounds pounds
m m m
1 5 Manning Gottlieb Britannia 40.1* 1.0 39.1*
Media
2 1 TMD Carat Weetabix 43.1* 4.4 38.7*
3 2 BMP-DDB Pepsi-Cola 48.0* 13.0 35.0*
4 4 The Media Business Appleyard 32.5* - 32.5
5 3 Motive Bauer 30.0 1.4* 28.6*
6 15 Optimedia Inmarsat 31.6* 10.8* 20.8*
7 6 CIA Medianetwork Novartis 36.0 16.0* 20.0*
8 7 MBS Media Pocket Phone 19.0 1.0 18.0
Shop
9 8 Universal Great Universal 17.0 - 17.0
Manchester Stores
10 10 TMD Manchester Little Chef 16.3* - 16.3*
11 12 Mediastar P&G Vidal 19.8 7.3 12.5
Sassoon
12 11 The Media Centre Tyco Toys 20.0 7.6* 12.4*
13 13 Frontline Media Kingsbury 12.3 - 12.3
14 27= John Ayling Kimberly Clark 27.1* 15.5* 11.6*
Associates
15 14 BBJ Media Services Ocean Spray 20.9 10.0 10.9
16 26 New PHD Granada Rentals 12.6* 3.0* 9.6*
17 16 20/20 Media Warner Bros 9.0 - 9.0
18 17 Booth Lockett Freiberger - 8.6 0.2 8.4
Makin Alberto Pizzas
19 29 Total Media Endsleigh 8.2* - 8.2*
Insurance Services
20= 18= Media Factory The Telegraph 8.0 - 8.0
20= 18= PHD Compass Piers Hardy 8.0* - 8.0*
22 20 The Network Eidos Interactive 6.2 - 6.2
23 21 Mark Nicholas Sofa Company 5.0 - 5.0
Media
24 23= Media Campaign Aldi 4.8 0.6 4.2
Services
25 25 MediaCom Sterling Health 6.0 2.4 3.6
26 27 Butler Lutos Maples Stores 3.2 - 3.2
27 30 Initiative Interflora 5.1 2.8 2.3
28 9 Zenith Media CMT 19.7* 18.6* 1.1*
29 32 Just Media Compuserve 0.7 - 0.7
30 - Zenith Direct Viglen 0.6* - 0.6*
SOURCE: Campaign (wins reported in 15 Dec 1995 issue, or since).
*Amended figures. Queries to Claire Beale on 0171-413 4294
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