Manning Gottlieb’s tenure at the top of the table didn’t last - despite
the fact that it picked up pounds 2 million worth of new business from
Virgin Express this month and hasn’t lost an account since June.
Our new league leader, BMP DDB, has an equally good track record (it
hasn’t lost an account since May) and had a blinder this month, pulling
in Barclaycard Direct (pounds 6 million), Autoglass (pounds 2 million)
and Dremel Power Tools (pounds 2 million) among others. TMD Carat,
having been shunted from the top last month by MGM, is hanging in at
number two with its sizeable pounds 4.7 million Tambrands win.
This month, John Ayling and Associates finally makes it into the top ten
thanks to its pounds 6 million Orbis Publishing win. One new brand name
to appear in the table is Banks Hoggins O’Shea. After setting up a
separate media department last month it has pulled in two high-spending
accounts, the Referendum Party (claimed pounds 13 million) and, more
recently, Kingsbury Interiors (pounds 1.7 million).
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NOVEMBER 1996
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Rank Rank Agency Latest Total Total Net
this last account gain billings billings billings
month month gained lost gained
pounds pounds pounds
m m m
1 3 BMP DDB Dremel Power Tools 62.0* 13.0 49.0*
2 2 TMD Carat Tambrands 51.8* 4.4 47.4*
3 1 Manning Gottlieb Virgin Express 42.0* 1.0 41.0*
Media
4 4 The Media Midland Mainline 33.5 - 33.5
Business
5 5 Motive Bauer 30.0 1.4 28.6
6 7 CIA Medianetwork Schwarzkopf 40.0* 16.0 24.0*
7 6 Optimedia Ralph Lauren 33.6* 12.5* 21.1*
8 9 Universal Wimpey Homes 21.0* - 21.0*
Manchester
9 14 John Ayling and Orbis 33.1* 15.5 17.6*
Associates
10 8 MBS Media Pocket Phone Shop 19.0 2.1 16.9
11= 12 The Media Centre Nordic Track 24.0* 7.6 16.4*
11= 10 TMD Manchester Little Chef 16.4 - 16.4
13 - Banks Hoggins Kingsbury 14.7* - 14.7*
O’Shea Interiors
14 11 Mediapolis P&G Vidal Sassoon 19.8 7.3 12.5
15 15 BBJ Media Ocean Spray 20.9 10.0 10.9
Services
16 18 Booth Lockett Punjana 10.7* 0.2 10.5*
Makin
17 13 Frontline Media BBC Consumer 10.3* 0.4* 9.9*
Publishing
18 16 New PHD Granada Rentals 12.6 3.0 9.6
19 20= PHD Compass Hammonds Furniture 9.5* - 9.5*
20 17 20/20 Media Warner Bros 9.0 - 9.0
21 19 Total Media Endsleigh Insurance 8.2 - 8.2
Services
22 20= The Media Factor Telegraph 8.0 - 8.0
23 22 The Network Eidos Interactive 6.2 - 6.2
24 24 Media Campaign Aldi 4.8 1.0 3.8
Services
25 25 MediaCom Sterling Health 6.0 2.4 3.6
26 26 Butler Lutos Maples Stores 3.2 - 3.2
27 27 Initiative Interflora 5.1 2.8 2.3
28 - The Media Sofa Company 1.4* - 1.4*
Business North
29 28 Zenith Media CMT 19.8 18.6 1.2
30 29 Just Media Compuserve 0.7 - 0.7
SOURCE: Campaign (wins reported in 15 Dec 1995 issue, or since)
*Amended figures. Queries to Claire Beale on 0171-413 4294
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