MEDIA-ONLY BUSINESS PERFORMANCE LEAGUE

YEAR TO 5 JANUARY 1998

YEAR TO 5 JANUARY 1998



Rank      Agency            Latest             Total     Total       Net

this last                   account gain    billings  billings  billings

week week                                     gained      lost    gained

                                            pounds m  pounds m  pounds m

1    26   Initiative Media  PSA Peugeot-

                            Citroen            101.5       0.3     101.2

2    8    Universal McCann  Marks & Spencer

                            Foods               65.9       4.1      61.8

3    4    The Media

          Business          Transco             72.7*     12.4*    60.3*

4    1    BMP Optimum       Spillers Petfoods   48.4       3.5      44.9

5    2    TMD Carat         Princes             46.5*      8.3*    38.2*

6    7    Optimedia         Psygnosis           39.3       8.1      31.2

7    3    Manning Gottlieb

          Media             Warner Home Video   29.3*      3.2     26.1*

8    9    John Ayling &

          Associates        Millennium

                            Products            24.9       -        24.9

9    6    Motive            Fruit Spooners      28.2       5.9      22.3

10   16   Booth Lockett

          Makin             French Connection   22.0*      -       22.0*

11   10   MBS Media         The Terrence

                            Higgins Trust       20.3       3.3      17.0

12   11   MediaVest         Norwegian Cruise

                            Lines               43.2      27.7      15.5

13   -    Western

          International     Ritvick             15.0       1.3      13.7

14   -    Feather

          Brooksbank        Standard Life       10.0*      -       10.0*

15   22   The Network       Fox’s Biscuits      12.7       4.4       8.3

16   -    WWAV Rapp Collins Legal & General      8.0       -         8.0

17   -    Media Insight     Focus Retail Group   7.2       -         7.2

18   -    Advertising

          Principles        Network Veka         6.5       -         6.5

19   -    Media Solutions   R. W. Heap           6.8*      0.4      6.4*

20   24   MediaCom          Debonair             6.6       0.3       6.3

21   -    MindShare         Daily Telegraph      6.0*      -        6.0*

22   13   BJK&E             Fujitsu              8.1*      2.8      5.3*

23   -    Mansfield Lang

          Direct            The Bradford

                            Exchange             4.8       -         4.8

24   15   BBJ Media

          Services          Guardian Direct     13.4       8.8       4.6

25=  -    Media Options     Welsh Tourist Board  5.0*      0.5      4.5*

25=  -    Banks Hoggins

          O’Shea            Waitrose             4.5*      -        4.5*

27   -    Expert Media      ATOC Rail Cards      4.3       -         4.3

28   -    Zebra Media       Electrolux           3.8       -           

3.829=    -                 CDP Media Tommy Hilfiger       3.5         -

3.5

29=  19   PHD Compass       White Knight         5.0       1.5       3.5

SOURCE: Campaign (wins reported in 20 Dec 1996 issue, or since)

*Amended figures Queries to Claire Beale on 0171-413 4294.



It was all over by July. Initiative Media won the media-only

new-business league six months ago with the massive pounds 90 million

Peugeot-Citroen media planning and buying account, sending the

incumbent, Mediapolis, off into the oblivion of life outside



the league.



Since then, the interesting battles have been played out lower down the

table. Universal had a great start to the year, pulling in the pounds 10

million Entertainment Film Distributors account, the pounds 12 million

Esso business (with its sister creative agency) and the pounds 18

million Sky Television account.



A well deserved second place.



Yet Universal’s position was fragile right to the end. The jostling for

second place was civilised until December, when the Media Business

disputed the pounds 2.9 million for Talkland which we’d deducted in

October. They admitted the business had walked, but said that they’d

only actually handled less than 10 per cent of the Talkland spend.



True enough, as it turns out, but the agency had claimed pounds 4

million for the account on last year’s league table, so the full amount

was deducted from its total, keeping the Media Business in third

place.



BMP Optimum turned in a solid performance to hold the fourth slot ahead

of TMD Carat.