Media: OPera predicts total adspend will rise in 2005

The Omnicom media negotiating unit OPera is predicting that total adspend will rise to £13.3 billion in 2005, up from an expected £12.7 billion this year. Online is predicted to grow by 6.8 per cent, TV by 5 per cent, radio by 4.8 per cent and press by 1.5 per cent.

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