Media: Opinion - How to get ahead in advertising: a web blaggers' guide

Yes, the web is a harbinger of tremendous democratisation and will radically disintermediate, blah blah blah, but we all know that don't we? What you're all really looking for are those websites that'll make your job easier and/or make you look good in front of your boss. Here, for the lazy but digitally oriented among you are a few time/effort-saving sites you might have missed.

First up is Lynette Webb's flickr stream - living proof of the value of the online gift economy. She takes interesting facts, opinions and snippets about the developments of online media and digital life, matches them with suitable images and uploads them to flickr, where you can just subscribe and get new thoughtful stuff in your RSS reader on a regular basis. This generosity has helped win her tremendous influence among digital media thinkers. If you're a junior communications planner who needs some interesting nuggets for a meeting, there's bound to be something there. Go to to get your fill.

One of the perennial nightmares of agency life is someone asking you to run a presentation training course. It's always assumed that anyone who's survived long enough to be an account director knows something about presenting, and can be asked to pass on their wisdom without troubling the training budget.

If you've been saddled with such a task, then help is at hand at, a repository of presenting wisdom written by Garr Reynolds, a marketing professor in Osaka. He collects great examples of presentations: good, bad and awful (always useful to kick off a training session), and he offers great advice about making simple, clear and effective presentations.

Then there's the cursed moment when a creative team asks you, the account manager, to track down a copy of an ad they only dimly remember so they can prove it's nothing like their own concept or hugely similar to a concept from a rival team. You turn, of course, to YouTube, but if YouTube fails, where do you go next?

You go to and tap into its archive of more than 35,000 ads, all in glorious QuickTime for ease of downloading (after paying a minimal fee). And, if you happen to be the team whose idea got killed, where better to look for renewed inspiration?

And let's finish with the regular need we all have to forward random, but interesting stuff to someone higher up the corporate food chain to demonstrate we're in touch with contemporary issues or just prove we're still alive.

If you need this kind of material, you can't beat, a lively compendium of culture and marketing feeds about the three billion people on the planet who are under the age of 25.