MEDIA PERFORMANCE LEAGUE: 17 Oct

Rank Rank Agency Total Total Net

this last billings billings billings

week week gained lost gained

(pounds m) (pounds m) (pounds m)

1 1 Initiative Media 95.5 4.0 91.5

2 2 MindShare 57.5 4.0 53.5

3= 3= Starcom Motive 21.7 0.7 21.0

3= 3= MediaCom 22.0 1.0 21.0

5 5 BLM 15.8 - 15.8

6 6 MediaVest Manchester 14.5 - 14.5

7 7 OMD 24.5 13.0 11.5

8 8 Manning Gottlieb OMD 11.1 - 11.1

9 9 MediaVest 8.2 2.0 6.2

10 10 John Ayling & Associates 6.0 - 6.0

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