MEDIA PERFORMANCE LEAGUE: 5 December

Rank Rank Agency Total Total Net

this last billings billings billings

week week gained lost gained

(pounds m) (pounds m) (pounds m)

1 1 Initiative Media 96.0 4.0 92.0

2 8 OMD 64.5 13.0 51.5

3 2 MindShare 57.5 12.0 45.5

4 4 Manning Gottlieb OMD 35.7 2.9 32.8

5 5 MediaCom 22.0 1.0 21.0

6 6 BLM 15.8 - 15.8

7 7 MediaVest Manchester 14.5 - 14.5

8 3 Starcom Motive 51.7 38.7 13.0

9 9 John Ayling & Associates 7.0 - 7.0

10 10 MediaVest 8.2 2.5 5.7

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