"Adam & Eve has hit the nail on the head with this one. Excellently cast, sensitively directed and accompanied by a beautiful soundtrack, it conveys a woman's life peppered with John Lewis products without feeling contrived. My heart-strings were well and truly plucked." The spot was written and art directed by Ben Tollett, Emer Stamp, Steve Wioland and Matt Woolner, and directed by Dougal Wilson through Blink.
Kate Nettleton found herself reaching for the tissues after watching the new John Lewis ad: