Media Planning has grabbed the pounds 15 million media account for
Reed Employment, the recruitment specialist, after Reed’s planned
appointment of New PHD fell apart during contract negotiations.
New PHD was reported to have won the business after a pitch last month,
but sources within the agency said that the deal went sour after Reed
asked for a renegotiation of the price offered in the initial pitch.
Reed had earlier picked Abbott Mead Vickers BBDO and WCRS to handle its
Media Planning will work on a major rebranding campaign aimed at
capitalising on a buoyant jobs market and combating the balloon-ing
number of recruitment websites.
AMV will handle a rebranding campaign for Reed’s main website,
reed.co.uk, while WCRS has been given the task of promoting the
company’s new temporary jobs service, tempjobs.com, which the company
claims is the first of its kind in Europe.
Mark Mendoza, the managing director of Media Planning, said: ’Reed has
some exciting plans and we’re pleased to have picked up their
We have a good relationship with WCRS and a lot of respect for AMV. We
were happy to work with both agencies.’