Mohamed al-Fayed’s planned Sunday newspaper will be called Life On
Sunday. The paper will have five sections: news, arts/show business,
business/sport, a magazine and a TV guide. The paper is expected to
target Mail On Sunday readers.
Granada Television is poised to restructure its senior management. The
Granada Group is looking for a senior executive to oversee its TV
interests and has been in talks with Duncan Lewis, the former chief of
More O’Ferrall Adshel has begun promoting its poster packages on CD-Rom.
The initiative, which has been launched in Ireland, provides an
interactive guide to the contractor’s sites, rates and geographical
Live TV, the cable TV channel, claims to have increased its presence in
cabled homes by 50 per cent since June. The station’s assistant managing
director, Mark Cullen, claimed Live TV’s innovative programming and
determination to ‘put the fun back into TV’ will ensure continued
TDI, the company that sells advertising on buses and the London
Underground, is about to be bought by the US conglomerate, Infinity
Media. Infinity is expected to pay as much as dollars 300 million for
Advertisers have been invited to come up with ideas for TV programming
and to open more lines of communication with broadcasters. The call came
from senior Granada and London Weekend Television executives at a
sponsorship seminar held by Laser Sales last week. David Liddiment, the
deputy managing director of LWT, commented: ‘Advertiser-funded
initiatives will play an active role in developing new programmes and
refreshing the schedule.’
Attic Futura has unveiled a healthy set of ABCs for the period July-
December 1995. TV Hits, the teenage entertainment magazine, increased
its circulation by 4 per cent to 192,034. Inside Soap, the TV
entertainment monthly, has increased its sales by 22 per cent to
154,008. Finally, Sugar has reached the number one slot in the UK
teenage sector with a 21 per cent rise, up from 262,477 to 318,053.
Dennis Publishing’s men’s magazine, Maxim, has achieved a 25 per cent
circulation increase on its first ABC, climbing to 98,067 from a debut
figure of 78,633 for the period April-July 1995. Meanwhile, Time Out,
London’s best-selling weekly entertainment guide, has recorded a 2.25
per cent increase in sales with an ABC of 110,173.
ISL Internet Publishing has launched what is claimed to be the UK’s
first family entertainment guide to go on the Internet. KidsNet lists
more than 200 theatres, museums, cinemas, theme parks and places of
interest in London and the South-east.
Chrysalis Radio has appointed a national group sponsorship manager to
sell sponsorship opportunities for all three of its current radio
stations: Heart 106.2 London, 100.7 Heart FM in the Midlands and the
recently acquired Galaxy 101 in Bristol. Alison Page joins from the
sales promotion company, HH&S, where she worked as an account manager.
Chrysalis’s director of sales, Don Thomson, said: ‘This recognises the
rapid development of Chrysalis and the growth in sponsorship and sales
Broadcast sponsorship is now accepted and trusted by British TV viewers,
according to research from the airtime sales house, Laser Sales. The
qualitative study into viewers’ attitudes to programme sponsorship
concluded that soap operas are ‘fiercely coveted’ by viewers and need
special consideration before sponsorship is agreed. Game shows are
‘expected to be sponsored by newspapers’ and considered effective by
sponsors because viewers become ‘greatly immersed’ in them.