Sunrise Mobility, the UK’s leading manufacturer of mobility devices for
disabled and elderly people, is reviewing its pounds 2.2 million media
account. Four agencies have been invited to pitch: the incumbent, CIA
Medianetwork, Optimedia, the Media Shop and All Response Media. A
decision will be announced in December.
The National Magazine Company’s Good Housekeeping is the magazine brand
that adults would most like to see turned into a TV programme, with 53
per cent in favour. The next most popular is the Economist with 26 per
cent and Cosmopolitan and Hello! both with 25 per cent. The findings
come from CIA MediaLab’s latest Sensor survey.
Barclaycard and the Daily Telegraph are joining forces to launch the
Barclaycard Daily Telegraph British Sport Awards. The four-year
partnership will involve Barclaycard customers voting for a sporting
star who will receive pounds 10,000 from Barclaycard to donate to their
chosen sporting cause. The awards will be promoted through the
The Conde Nast Website, which already features Vogue Fashion Daily,
launches GQ Daily on the Internet this week. The new section will lead
the GQ Website which launched last year. Conde Nast On-line has
appointed Sally Turner, formerly of Discovery Channel On-line, as editor
of GQ Daily.
Neil McQuillan has joined The National Magazine Company’s men’s
magazine, Esquire, as advertisement director. He was formerly sales
manager at the Daily Express. McQuillan replaces Caroline Connor, who is
about to start maternity leave.
More O’Ferrall has announced the launch of Highlight +, its new back-
illuminated 48-sheet billboard with LED which continuously displays
updated product information. The first advertiser to use Highlight + for
a campaign is Ford’s 1997 Mondeo.
The British Society of Magazine Editors has announced its shortlist for
this year’s annual awards. Among the editors shortlisted for the Editor
of the Year award are John Dale of Take a Break, Joanne Elvin of Attic
Futura’s Sugar and James Brown of IPC’s Loaded. The awards will take
place at the Royal Lancaster Hotel on 27 November.
TCC, the children’s satellite and cable channel, launches a pounds
150,000 interactive tune-in promotion this week featuring the comic-
book terror, Dennis the Menace. The promotion builds on TCC’s ‘trouble’
campaigns that have run throughout the summer and autumn.
Nick Pollard has been appointed head of Sky News.
Pollard joins from Channel One where he was involved in its launch and
development as director of programming. Martin Dunn, the former editor
of Today and most latterly editor of the New York Daily News, is
returning from the US to become Channel One’s editor.
The Conde Nast Forward Publishing agency this week launched Encore, a
new quarterly magazine in association with the women’s retailer, Evans.
Encore is designed to be a glossy, upmarket lifestyle magazine for women
aged 16 to 32.
The Computer Channel launches this week as part of Sky’s multi-channel
package. The new channel will broadcast in prime time from 6pm to 8pm
seven days a week. It aims to be entertaining, informative, lively and
Eurosport, the pan-European sports channel, unveiled its 1997 schedule
to agencies last week with a commitment to increase its youth
programming by 25 per cent. Highlights include the build-up to the 1998
football World Cup, live and exclusive Indy Car coverage and World Cup
Athletics from Athens.