London Financial News, a weekly business title for the City, is expected
to launch on 4 March. The paper has been founded by the former Mail on
Sunday journalist, Clive Wolman, and is staffed by a team of national
newspaper journalists. They include Margareta Pagano, who joins from the
Sunday Telegraph and will edit the title with Wolman. London Financial
News will have an initial print run of 20,000. A major financial backer
is due to be announced, joining Future Publishing’s founder, Chris
Anderson, who is understood to have invested pounds 1.5 million in the
The Radio Times has recorded its first year-on-year sales increase for
three years. Its ABC figure for July-December 1995 was 1,464,329, up 450
copies a week on the same period in 1994 - an increase of 2 per cent
period-on-period. The Radio Times’ publishing director, Rupert Miles,
said: ‘A vigorous, multi-level marketing programme has been working
hand-in-hand with the editorial drive and this is reaping dividends on
all fronts - locking in loyal readers, increasing sampling and building
a subscription base.’
Conde Nast International has appointed Godfrey Deeny as its first
director of new markets, Europe. Deeny will be based in Paris and will
take responsibility for developing Conde Nast’s properties in European
countries where it is not currently active, including Eastern Europe and
Russia. He will also take on responsibility for Africa and the Middle
East. Deeny was appointed editor of Vogue Hommes earlier this year.
Before joining Conde Nast, he was employed by Women’s Wear Daily as the
head of its Paris bureau.
Dennis Publishing is moving into the pounds 800 million UK contract
publishing market. Dennis is set to recruit staff for a new subsidiary,
called Dennis Customer Publishing and headed by the former managing
director of VNU’s UK operations, Graeme Andrews. No clients have been
lined up to date, but observers believe the publishing company will
target its advertiser base from magazines such as Hi-Fi Choice, Home
Entertainment and PC Zone.
Only ten per cent of Sunday newspaper readers would consider reading a
Sunday paper devoted exclusively to business news, according to CIA
MediaLab’s latest Sensor survey. When asked how likely they would be to
read a title such as Sunday Business, 4 per cent said ‘very likely’,
while six per cent said ‘maybe’.
Almost nine out of ten respondents (89 per cent) said they would be
unlikely to read a Sunday newspaper that focused purely on business
issues. Sunday Business, the UK’s first business-only Sunday title, is
due to launch in March. It is the brainchild of the maverick journalist,
Tom Rubython (Campaign, 19 January).
IPC Magazines has launched a corporate site on the Internet to provide
business-to-business information about the publishing company and its
titles. The site, called IPCnet, can be found at http://www.ipc.co.uk.
IPC’s new-media publisher, Colin Tough, commented: ‘IPCnet provides a
unique information centre on the whole of IPC and its titles. We have
incorporated links to all of the main industry bodies, our own parent
company, Reed Elsevier, as well as consumer sites belonging to some of
our own magazines.’
Bassett’s Jelly Babies, the confectionery line, is about to become the
subject of a new children’s television series in the first move of its
kind for a confectionery brand. Development work has already been agreed
for the 26-part, 30-minute series. The project is being jointly funded
by Cadbury Schweppes, Winchester Multimedia and the character
merchandising specialist, the Just Group, under a licensing arrangement
with Trebor Bassett.