UK Gold is set to advertise for the first time on national commercial
radio with a campaign on Classic FM. The advertising by GGT will push UK
Gold’s Sunday evening drama strand, Masterpiece. The ads will be
supported by colour print work in the Sunday Times, the Mail on Sunday,
the Observer and the Independent on Sunday. Media is being handled by
Pattison Horswell Durden.
Ziff-Davis has announced that it is to acquire European Computer Sources
from the Asian Sources Media Group. European Computer Sources aims to
provide advertisers with a targeted means of reaching resellers who buy
computer products in volume.
Martin Jones, a board director of CIA Medianetwork, is leaving to take
up a new post in Mexico City. Jones will join Mexico’s largest domestic
full-service agency as a media manager in August. He leaves CIA at the
end of this week.
Maiden Outdoor has set up its own site on the Internet. Created by
Business Geographics, the site is divided into seven sections including
a history of outdoor advertising, outdoor research and creative
effectiveness. The site can be accessed on http://www.maiden.co.uk.
The National Magazine Company has appointed Liz Barr to the new position
of deputy director of promotions. Barr, formerly director of advertising
sales in the company’s Manchester office, will work closely with
Jennifer Sharp, director of promotions, on new-business development, as
well as managing the central promotions department on a day-to-day
The Audit Bureau of Circulations has elected Geoffrey Copeman to succeed
Graeme Hutton as chairman with effect from 12 August. Copeman, who is
vice-chairman of Eastern Counties Newspapers Group, will serve for two
years, bringing board experience to bear on the issues facing the
periodical publishing industry.
The IT publisher, VNU Business Publications, has responded to the growth
of interest in the Internet with the launch of Internet Advisor. VNU is
targeting the quarterly magazine at a business audience rather than
general consumers. The new title will be part of the Personal Computer
CLT UK Radio has announced the board of its radio sales company, CLT UK
Radio Sales. It will comprise Remy Sautter and Donnach O’Driscoll of
CLT’s radio executive in Luxembourg together with Travis Baxter,
managing director, Joe Ahearne, finance director, and Cathryn Geraghty,
operations director of CLT UK Radio, and Stan Park, commercial director
of CLT Radio Sales.
The Periodical Publishers Association has launched a pounds 500,000
campaign to extol the benefits of business magazines. The ads will will
appear during the next two months in media and marketing titles to
remind those industries that business titles are a source of leads and
information among decision-makers in many commercial and professional
Advertising Association figures published this week have confirmed that
commercial radio is the fastest growing advertising medium for the third
year in a row. The quarterly survey of advertising expenditure showed
that commercial radio revenue increased by 23 per cent in 1995, taking
it to 4.3 per cent of all display advertising.
Kiss 100, the London-based commercial radio station owned by Emap, has
announced that the soon-to-be-launched Emap Regional Sales will sell
Kiss 100 airtime north of Birmingham. Emap Regional Sales will be based
at the offices of Piccadilly Radio in Manchester and will sell all Emap
stations apart from Red Dragon in Cardiff to all agencies and media
independents outside London. It opens for business next week.