The Pepsi Chart Show, which is broadcast on Channel 5 in the UK,
has been sold to two overseas broadcasters. Sweden’s Kanal 5 and
Portugal’s SIC have signed up to take the show while other opportunities
are being sought to strengthen the brand internationally.
Enza Apples has joined up with the Cartoon Network for a nationwide
supermarket promotion this month. Enza Apples will carry stickers
featuring famous cartoon characters that will tie in with an on-air
competition sponsored by Enza. The promotion will be advertised through
150 60-second TV spots on the channel.
Live rights for the Princess Diana Memorial Concert have been sold to a
pay-per-view cable company, Front Row. The company is likely to charge
cable subscribers pounds 5.99 for live access to the concert while the
BBC will broadcast highlights.
The Premier League has rejected a proposal from BSkyB to show live
football games on pay-per-view from next season. The Premier League
wanted more money from the deal and was concerned about plans to move
some games to Sundays.
Emap Media has unveiled its financial results for the year ending in
March, with operating profits up 13 per cent year on year to pounds
142.5 million and revenues up 1 per cent at pounds 772.6 million. Emap’s
consumer magazines experienced the biggest leap in profits, up 25 per
cent to pounds 56.1 million on revenues of pounds 271.9 million. Radio
experienced a 9 per cent rise in profits to pounds 22.7 million, on
revenues which rose 10 per cent to pounds 70.3 million. Launch
expenditure across the group was pounds 13.5 million, up 60 per cent on
last year, reflecting the substantial advertising budget for Red,
launched by Emap Elan in January.
Nescafe’s 48-sheet poster, ’wake up to Britain’s favourite coffee’, was
the best-remembered and recognised poster campaign of 1997, according to
research conducted by IPSOS RSL Signpost and analysed by Maiden Outdoor.
Runners-up were ’undercolours of Benetton’ and the poster for the
Emap Consumer Magazines has appointed Alchemetrics, a database marketing
specialist, to develop and manage an external database for its marketing
initiatives. The database will be used to increase sub-scriptions, help
explore cross-selling opportunities and develop loyalty programmes.
IPC’s football title, Goal, which was put up for sale four weeks ago,
has been bought by Haymarket Publishing for an undisclosed sum. IPC
opted to sell the title when its circulation dropped to a low of around
30,000. Haymarket will roll the magazine into FourFourTwo, the football
market’s fourth biggest title, because it believes the sector is
DJM Mags has overcome distribution problems to launch Drive magazine.
The four-wheel-drive specialist title has a cover price of pounds 1.95
and will come out monthly in Martin and McCall and Forbouys’ stores.
Natural Parent, which launches this month, targets a sector of society
which the title calls ’chippies’- children of hippy parents. Chippies
will, according to the publisher of the monthly title, eat organic
foods, visit an alternative health practitioner, meditate and use
visualisation techniques. Natural Parent, published by Mothers Know
Best, costs pounds 2.50.
Eleven Channel 3 licensees this week approached the Independent
Television Commission about renewing their licences from 1 January 1999,
four years ahead of the end of the licence term in 2003. Anglia, Border,
Carlton, Central, GMTV, HTV, Meridian, Tyne Tees, Ulster, Westcountry
and Yorkshire TV have all expressed interest in renewing their licences