The number of cable TV subscribers increased by 45 per cent last year, a
rise of more than 400,000. Around 1.33 million homes are now connected
to cable, a threefold increase on three years ago. The figures, from the
Independent Television Commission, also show that the number of
residential telephone lines installed by cable operators now represents
97 per cent of cable television subscribers.
Cobbe Smith Terris, the strategic new-media and marketing consultancy,
has taken on the former creative services director of CIA Conzept,
George Perry. Perry will oversee the extension of the CST product,
Minder, which deals with production auditing and management. Minder has
previously focused on broadcast auditing, but Perry’s experience as a
print and press controller will be used to expand the system to
incorporate the print medium.
A code of practice to formalise guidelines governing the content of
teenage girls’ magazines is being set up by the Periodical Publishers
Association at the request of the Home Office minister, Tom Sackville.
The guidelines will be drawn up initially in consultation between
editors, publishers and retailers and will seek to establish benchmarks
for both editorial content and retail display of magazines for young
Sky Television has launched a classified car advertising section on its
Intertext service. Car Shop will allow Sky subscribers wanting to sell
their car to reach an audience of up to ten million potential buyers,
while those wishing to buy will have instant access to an extensive
database of cars for sale.
The publishing group, Parliamentary Communications, is planning to
launch a daily sports paper to coincide with the European football
championships this summer. The paper is the brainchild of the
Parliamentary Communications founder, Keith Young, who believes there is
a significant market for a daily devoted to sport. Young is currently
seeking pounds 3 million to launch the 16-20 page broadsheet, expected
to be published every day except Sunday. The cover price will be about
50p and early sales targets are between 40,000 and 60,000 copies a day.
Inside Soap, the monthly title from Attic
Futura, relaunched as a fortnightly this week. The soap-opera title has
revamped its front and back sections and broadened its editorial
coverage to include cookery and problem pages. Inside Soap recently
recorded a 33 per cent year-on-year increase in sales, jumping to
TeleWest, the biggest UK cable communications company, plans to
introduce a service next year which will offer subscribers increased
speed of access to the Internet. The company, which is developing the
concept with two other major cable operators, Nynex CableComms and Bell
Cablemedia, believes it will be able to increase the speed of access to
the Internet by between 200 and 300 times.
Computing, the IT newspaper, has launched VNU
Computing Intelligence, a unit devoted to providing added-value services
and focused editorial content to its readers. The unit, which is an
editorially led initiative, will provide market research and analyst
reports to its readers at a reduced cost.
World Statesman magazine is preparing to launch on the Internet on 1
May. The full magazine will be available, with editorial from a list of
contributors which includes the US vice-president, Al Gore.
The US rival to the Audit Bureau of Circulations, BPA International, is
expanding its UK operation with the appointment of three full-time
auditing staff, headed by Patrick Monahan. BPA International audits
business magazines and has just signed VNU’s PC Week and Personal