Sky Sites, the international travel advertising contractor, is
offering a pounds 1 million sponsorship package to advertisers who want
to be the first to reach Rugby World Cup supporters as they enter the UK
through BAA airports or via Eurostar. The advertising will reach a
potential six million people during the tournament.
IPC Magazines has poached Linda Gray, the deputy editor of the National
Magazine Company’s Good Housekeeping, to edit Family Circle. Sue James,
the former editor of Family Circle and now its publishing director,
said: ’Linda’s wealth of experience and her empathy with the needs and
aspirations of the Family Circle reader will be a great strength in the
continuing evolvement of our new look.’ Gray will join IPC on 26
Hot Air, the Virgin Atlantic inflight magazine, has been given a
face-lift. A new front section, Zone, edited by Mark Hooper, an
associate editor of Arena, covers short, timely features, described as
’at the cutting edge of culture’ and Kate Moss makes an appearance on
the April cover.
Guinness, Pot Noodle, News International and Vauxhall have signed up to
place ads in the video release of Lock Stock and Two Smoking Barrels.
The ads have been sold by Carlton Digital Sales and Carlton estimates
that the video will deliver 16 TVRs among 16- to 34-year-olds over the
next few months.
The Cosmopolitan Show has launched an advertising campaign targeting
women in London in a bid to boost attendance at the show. The campaign
comprises direct response television, radio, newspaper and magazine ads
as well as a poster campaign and is expected to reach around 25 per cent
of all London-based women aged between 16 and 24.
Nearly two-thirds of UK adults believe Manchester United should not be
taken over by BSkyB, according to new research from CIA Sensor, the
research division of CIA Medianetwork. The research also found that
people in the North of England were more opposed to the takeover than
those in the South.
The May issue of Esquire includes a French Connection voucher which
offers readers 15 per cent off menswear and womenswear at the fashion
retailer. Commenting on the offer, Esquire’s publisher, Chris Hughes,
said: ’French Connection is not only contemporary, stylish and great
value but is also Retailer of the Year, as awarded by the British
Sports sponsorship was worth an estimated pounds 350 million last year
and is expected to reach pounds 500 million by 2002, according to a new
report, Maximising the Value of Sports Sponsorship, from Financial Times
Media. The report includes research on how sponsors can effectively
exploit their sports investment.
The Periodical Publishers Association has set a deadline of 16 April for
entries for its PPAi 1999 Interactive Media awards. Five categories will
be judged: best business product or service, best consumer product or
service, best integration of media, best commercial success and best
interactive media publisher. The award will be presented at Magazines
and Business to Business ’99 on 19 May.
VNU Business Information Europe has expanded its sales operations with
the acquisition of the outstanding share capital of the media sales
business, Global Media Representatives, which is based in Redwood City,
California. The company will be merged with VNU’s international sales
group to form a new company with operating subsidiaries in Europe and
the US. Steven Jones, the director of international sales, will head the