IPC Magazines is expanding its new-media publishing department. Jonathan
Newby has been appointed as new-media publishing director from publisher
of the Specialist Group and will head the enlarged department. Colin
Tough has been named as new-media editor-in-chief and will be
responsible for co-ordinating the content of future developments. He
will also have responsibility for developments in interactive TV.
The Guardian and Observer’s display advertising department has promoted
Jane Davies to head of client sales. As part of her brief, she will be
responsible for developing new approaches to advertising in all client
sectors. Meanwhile, Guardian Newspapers has appointed Maria Tuck to the
newly created position of information technology director.
More O’Ferrall Adshel and J. C. Decaux have adopted a new generic term
for the category of back-illuminated roadside panels situated at eye-
level to traffic. The category, which encompasses panels on bus
shelters, together with free-standing structures, will now be known as
‘citylights’ and replaces the term, ‘six-sheet’. The term ‘citylights’
is already used in some overseas markets and is considered to be a more
accurate description than the current phrase, which can describe poor
quality, non-illuminated panels.
Cinema Advertising Association figures show that there were more than
36.5 million cinema admissions in the first quarter of 1996 - the
highest figure since 1975. The weekly average of 2.8 million admissions
represents a 31.4 per cent increase on last year’s figure and an 8 per
cent increase on 1994, when there was a record 124 million admissions.
Future Publishing’s Official UK PlayStation Magazine has recorded an
initial ABC figure of 41,925, making it the number one magazine in the
PlayStation magazine sector. Launched in November 1995, Official UK
PlayStation Magazine sells more than 60 per cent more copies than
Paragon Press’ Play, which declared an ABC of 25,424 for its first three
The Association of Publishing Agencies, which represents leading
customer magazine publishers, is launching a new trade ad campaign
featuring Maurice Saatchi. The campaign, which will run throughout the
summer, consists of testimonials from clients, including Roger Hymas of
Bupa and Charles Hunter-Pearse of Volvo, as well as Maurice Saatchi
More than four out of ten people believe that the quality of BBC
programmes has declined in the past few years, according to new research
from CIA MediaLab’s Sensor survey. The over-45s are the most likely to
agree that the quality of the BBC’s output has diminished, although more
than a third of 15- to 24-year-olds also agree. However, the BBC’s drama
output is considered to have improved.
Most in-flight advertisers prefer their ads to appear as early in the
flight as possible, with the presentation before the in-flight movie
ranked as the number one spot and just after take-off the second most
popular position. The Spafax Inflight Media advertising survey also
found that the news is the most popular programming environment - ranked
first by more than half of the respondents - while movies ranked second
overall. Only 26 per cent of advertisers would pay a premium rate for
exclusive advertisements within a break. Spafax surveyed 20 agencies
with total aggregate billings of more than dollars 11 billion.
The Securities and Investment Board has complained about the use of
advertorials in the magazine, Small Company Investor. As a result, the
title has suspended publication of its May issue and will not reappear
until 14 September while it tries to find a way around the problem. The
ads are a major source of revenue for the magazine, which could not
survive without them.