ITV has confirmed that Boddingtons is to be the sponsor for its new
Fantasy World Cup show starring Frank Skinner and David Baddiel. The
deal, Boddingtons’ first broadcast sponsorship, was negotiated by
Carlton’s David Prosser and Andy Roberts at Motive, Boddingtons’ media
agency. The show will be broadcast daily at 10.40pm throughout the World
Dennis Publishing’s news digest, the Week, celebrated its third
anniversary on 11 June and is poised to announce an ABC audit of around
40,000, of which 90 per cent are subscriptions. The title had 250
subscriptions when it launched in 1995.
Ideal Home’s editor-in-chief, Sally O’Sullivan, has announced her
resignation but has not revealed her future plans. O’Sullivan has helped
develop a number of IPC’s home-interest titles since she joined the
company in January 1996.
Velocity, the free-circulation weekly listings title published by
Chronos, has folded three months after launch as it was unable to win
sufficient advertising from pubs and clubs . The final edition of the
magazine - which had a free circulation of 70,000 - came out last
BBC Homes & Antiques magazine has teamed up with the National Trust to
produce a cover-mounted CD for the magazine’s July issue that contains
classical music performed and recorded at National Trust properties
around the country.
The Suzy Lawton memorial award for the most promising trainee - set up
at CIA Medianetwork following Lawton’s death last year at the age of 27
- was given to Lisa Aitken, a planner/buyer at the agency.
AMRA, the regional sales house, has promoted Lisa Bourne from her
position of deputy managing director to managing director as the company
gears up for the launch of a series of initiatives to increase
cross-media activity among advertisers.
The ITV sales house, TSMS, has appointed John Pizzamiglio as marketing
manager. He joins from Creative Marketing Solutions where he was an
The Bristol-based outdoor contractor, Parkin Advertising, has formed an
alliance with Forte, a subsidiary of Granada Group, to erect 48- and
six-sheet ad panels on Little Chef restaurants and Travelodges.
In the Bus Advertising Creativity Awards, organised by the outdoor
advertising company, TDI, Yellow Pages scooped the Best Media award for
its clear branding and clever fit with the rest of its outdoor campaign.
The other winners were: London Zoo in the leisure category; Lynx in the
toiletries and cosmetics sector; Moschino for retail and fashion;
Nescafe for food and drink and Switch in the household/miscellaneous
section. Smirnoff won the best Megarear award.
Bass has used the regional sales house, the Word, to launch off-trade
sales of its World Cup-themed Hooper’s Hooch variety, Hoo La La. The
campaign was placed by BBJ Media services and will run across most of
the Word’s regional daily press newspaper clients.
The Independent Television Commission has published a standard minimum
size for super-imposed text in ads as part of revised rules on the use
of text in television commercials. The new rules measure text in terms
of television lines, with text 14 lines high being the preferred
Corrections. Capital Radio was not part of the Digital One consortium as
reported in a news story in the 29 May edition of Campaign. Optimedia
was not the incumbent on the Club Med media account as reported in
Campaign last week.