The Audit Bureau of Circulations has appointed a new director of
its business-to-business division. Jan Pitt, publisher of CMP Media’s
title, Information Week, took up the position this week. ABC’s chief
executive, Simon Devitt, said: ’Her deep understanding and skills across
all the publishing disciplines will be vital in creating a very
successful business-to-business division.’
TNT Classic Movies is to sponsor Talk Radio’s show, Hollywood Heroes,
presented by Lorraine Kelly. The deal will promote TNT’s Hollywood
Greats season and marks the first time the cable and satellite channel
has entered into a sponsorship deal with another broadcaster. The deal
runs for nine weeks and will be cross-promoted on TNT itself.
The Daily Telegraph has teamed up with BMW to distribute a magazine,
called Code, specially produced for Telegraph readers. The 68-page
full-colour magazine, produced by BMW’s contract publisher, River
Publishing, was distributed free to Telegraph readers on Wednesday.
Editorial covered the development of BMW cars and bikes, technological
and design developments in fashion and consumer durables, as well as
lifestyle features and competitions.
The Newspaper Society has set up a study to look at the regulatory and
commercial framework within which the regional and local newspapers
operate. Its director, David Newell, said: ’It is the industry’s view
that the current regulatory structure needs to change to reflect
converging media technologies and services.’ A full report will be
published early next year.
Montrose Publishing relaunched the wedding magazine, For the Bride, last
week. The quarterly magazine, with an initial print run of 20,000, hopes
to reach 50,000 by next March. Its publisher, Colin Lenthall, hopes the
title will become bi-monthly. Montrose bought For the Bride in February
when its original publishing company, XL Communications, went into
CNN International launched its first glossy travel-oriented lifestyle
magazine, CNN Traveller, this week. The quarterly magazine is targeted
at frequent flyers and businessmen, and is distributed via executive
rooms in the 3,000 CNN Partner Hotels worldwide, as well as in airport
business lounges and Eurostar trains. Advertisers in the first issue
include British Airways, Chanel, Bulgari and Mont Blanc.
Bravo, the Flextech-owned cable and satellite channel, has launched an
ad campaign in the first phase of its drive to reposition itself as an
entertainment channel for young men. The campaign, created by the
Manchester-based agency, Juice, includes a national terrestrial and
satellite TV campaign, ads in men’s magazines and on men’s urinals in
The Media Vehicle has signed up BP to carry its three-dimensional floor
posters in more than 480 BP shops nationwide. BP is the first forecourt
network to adopt the posters and the deal starts on 2 November. The ads
will reach about six million customers every week.
The Mail on Sunday has poached the Independent’s columnist, Suzanne
Moore. It marks the newspaper’s drive to give itself a fresh edge and
extend its share of the Sunday market. The Mail on Sunday’s editor,
Peter Wright, said: ’I’m convinced her provocative approach will give a
new dimension to the paper.’
EuroNews, the European news network operated by ITN, has unveiled a new
look and programme schedule for this autumn. It incorporates a new logo,
designed by Lambie-Nairn, and a summary of news, sport, weather and
business features every half an hour. The channel is available to 94
million people in 43 countries.