Taylor Nelson AGB has launched a TV audience measurement system that can
monitor digital TV broadcasts. The new PictureMatching TV PeopleMeter
will be able to track viewing of the greater number of TV channels which
will come with digital compression. It will monitor the picture being
displayed on screen, thereby overcoming the problem of channels ‘time-
sharing’ on cable systems.
IMP is beefing up its in-house multi-media service and kicking off a
drive to expand its client base beyond the DMB&B Group. Bill Faust, who
joins as director of multimedia sales, was formerly the director of
international business development at Yorkshire International Thomson
Multimedia, a joint venture between Yorkshire Television and
International Thomson Publishing.
Advertisers involved in motor sports and related sponsorship will now be
able to monitor audience levels and the number of commercial messages
they get via television coverage through a new service, RAC Motor Sport
Association Guide. The guide, produced by Sponsorship Information
Services, will allow sponsors to evaluate their sponsorships as well as
identify new opportunities.
Laser Satellite and Cable Sales has hired James Wildman from GMTV as the
sales controller. At the same time, Granada Sky Broadcasting, the
company whose channels the Laser Satellite and Cable Sales team will be
selling, has taken on Ann Cook as director of marketing. Cook was
previously head of marketing and publicity at the cable company, TCC.
Gruner and Jahr’s Best magazine has introduced a series of personnel
changes in its advertising department. The ad controller, Linda Hewitt,
has resigned her post and is being replaced by Annette Burns, the former
ad manager. Meanwhile, Rebecca Hobbs has been promoted to advertising
manager from ad executive.
The Weather Network, the 24-hour cable TV weather service, is to launch
on 2 June. The channel will provide round the clock weather forecasts as
well as localised weather, lifestyle and environment programming. The
channel will carry advertising, the details of which are still being
TSMS, the ITV sales house whose clients include Meridian and Anglia
Television, has appointed Susan Christoforou, formerly an account
manager at Virgin Radio, as marketing manager in the TSMS fmcg group.
The IPC Magazines specialist group has sold Classic Cars to Emap
National Publications, marking the end of the publisher’s involvement
with motoring magazines. Linda Lancaster-Gaye, the managing director of
the specialist group, said the title was sold because it no longer
fitted into the company’s portfolio of 71 magazines. Emap National will
publish Classic Cars from July. No redundancies are scheduled.
The UK’s first national daily sports paper, Sport First, is set to
launch on 6 June to coincide with the start of the Euro ’96 football
tournament. Published by Parliamentary Communications, which produces
the Church of England newspaper, Sport First has a target circulation
of 100,000 daily sales. It will be edited by Bob Harris, a former Sunday
Mirror sports editor.
Mirror Group Newspapers and Independent Newspapers, the two major
shareholders in the Independent and the Independent on Sunday, are to
increase their stakes from around 43 per cent to more than 46 per cent
each after agreeing to a pounds 23 million rights issue. At the same
time, the Mirror Group Newspapers’ circulation director, Dennis Jared,
has left the company. He will be replaced by Wally Cowley, the
circulation sales director of the Evening Standard.