MEDIA: FOR THE RECORD

The Newspaper Publishers Association is streamlining to become a more cost-effective organisation that is better able to concentrate on lobbying its members’ interest on national and European issues. It will cut down on the number of committees that operate under the NPA umbrella and outsource non-core activities such as issuing press and rota passes, which it is discussing with the Press Association.

The Newspaper Publishers Association is streamlining to become a

more cost-effective organisation that is better able to concentrate on

lobbying its members’ interest on national and European issues. It will

cut down on the number of committees that operate under the NPA umbrella

and outsource non-core activities such as issuing press and rota passes,

which it is discussing with the Press Association.



IPC Magazines has launched a subscriptions drive, targeting 17 million

magazine readers as it moves to build customer loyalty through database

marketing. The IPC Christmas campaign offers gift subscription to 42 IPC

titles which will be promoted through direct mail, inserts and

advertising in IPC titles.



Poster Publicity Ltd has scooped the media planning and buying task for

Prudential’s outdoor advertising. It will handle all poster campaigns

for Prudential’s main retail products, including life insurance,

pensions, mortgages and home and motor insurance. PPL will work

alongside Prudential’s media buying agency, New PHD.



The soundtrack to the BBC’s new promotional video, Perfect Day, is on

sale as a single to raise money for BBC Children in Need. The CD,

cassette and 7-inch single was released by Chrysalis Records, and

features three versions of the song written by Lou Reed: the promotional

line-up and versions separating the male and female artists.



TMD Carat Manchester scooped the gold and silver awards for Best

Strategic Use of Media in the latest Cream of Manchester awards. The

gold was awarded for TMD’s work for Triangle Glazing, while the silver

was won for the agency’s work for Little Chef.



Emap Elan has appointed Paul Keenan to the new position of executive

publishing director for its glossy magazines. Keenan, the managing

director of Emap Fashion, takes up the position on 10 November and will

be responsible for Elle, New Woman, Elle Decoration and next year’s

Project Miriam launch.



Wagadon is following its launch issue of Frank with a nationwide poster

campaign for the November issue, targeting retail trade through CTNs,

service stations and convenience stores. The first issue of Frank sold

115,000 copies, according to its publisher, Lou McLeod.



Entertainment media has overtaken motors to become the biggest category

spender on outdoor according to a new study by the poster contractor,

Maiden Outdoor. Spending on entertainment/media was up 46 per cent to

pounds 62.3 million in the 12 months to June this year, with motors on

pounds 61.5 million.The TV companies, Channel 4 and Sky Television, and

the film companies, Polygram and Buena Vista, helped fuel the

growth.



The medical drama, ER, which has transferred from Channel 4 to Sky, is

to get its first sponsor. Persil has signed up for 22 episodes starting

on Thursday. It marks the first time Lever Bros has sponsored a Sky

programme. The deal was put together by the sponsorship consultants, MGA

Broadcasting.



Total Media has picked up the media planning and buying account for the

Royal Philharmonic Orchestra. The account was previously handled by

Dewynters and involves national and local campaigns to promote a number

of forthcoming concerts.



Readers of the Times who collect six tokens from the newspaper can

receive a free copy of GQ Active as part of the newspaper’s Adrenalin

Rush promotion which starts on Monday and runs for two weeks. The Times

is targeting readers aged between 25 and 45 years who have an interest

in sport.



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