MEDIA: FOR THE RECORD

The Independent Television Commission has allowed Channel 5 to delay its launch until 30 March 1997. The decision was made principally as a result of the additional Channel 35 frequencies awarded to Channel 5 last month, which will involve retuning extra homes. At the same time, Channel 5 bosses are claiming that fewer homes than anticipated may be affected by interference from its signal.

The Independent Television Commission has allowed Channel 5 to delay its

launch until 30 March 1997. The decision was made principally as a

result of the additional Channel 35 frequencies awarded to Channel 5

last month, which will involve retuning extra homes. At the same time,

Channel 5 bosses are claiming that fewer homes than anticipated may be

affected by interference from its signal.



Scottish Television has been given approval by the Department of Trade

and Industry for its planned acquisition of Caledonian Publishing,

publisher of the Herald and the Glasgow Evening Times. In a separate

move, the Independent Television Commission said the acquisition was not

expected to operate against the public interest.



Pearson has surprised the City by appointing Marjorie Scardino, the

chief executive of the Economist Group, to succeed Frank Barlow as the

chief executive of Pearson at the end of this year. Scardino becomes the

first female chief executive of a FTSE 100 company. News of her

appointment immediately depressed the share price but it later rose

again after rumours that BSkyB may be interested in acquiring Pearson’s

Television interests, which include Grundy and Thames.



The Daily Telegraph has redesigned its arts and books pages as part of a

gradual revamp of the entire paper. The weekend section has already been

restructured and this will be followed by changes to the features,

business and obituaries sections. The redesign has been overseen by

Clive Crook, the Telegraph group’s creative director, and Jim Brewster,

the design director.



CMT, the satellite music channel, is launching a tactical TV campaign to

promote its morning programming. The ten 20-second ads have been created

by Harari Page and will run on 13 cable and satellite channels.



The ads are targeted at ABC1 25- to 45-year-old housewives and are a

prelude to a larger branding campaign for 1997.



Tony Long has been appointed as publisher of Rodale’s Men’s Health in

the same week that Francis Cottam returns as editorial director. Long

was previously associate publisher of GQ, while Cottam was hired briefly

by Conde Nast to edit GQ Active, but returned to Rodale after just three

days



EBN, the cable and satellite news channel, is planning to add audio news

and information taken from its TV output to its EBN Interactive Internet

site, thus adding a ‘news on demand’ service to its text service. The

additional service also means that advertisers will be able to have

their commercials’ soundtracks broadcast around the globe.



Taxi advertising is to get its own audience measurement system with the

appointment of the MVA Consultancy to develop a model to measure

exposure to taxi advertising in central London.



Eurosport scored its highest audience figures last week for its live and

exclusive screening of the Liverpool versus Sion football match. The

match attracted an average UK audience of 487,000 and gave the station a

share of 9.5 per cent in cable and satellite homes. Carling Black Label,

Littlewoods and General Accident advertised in the match, and were the

first advertisers to buy a UK audience on Eurosport.



The media, music and entertainment company, the Chrysalis Group, has

appointed Philip McDanell to the new position of group managing

director. McDanell, aged 44, was the senior vice-president at MTV

Networks Europe responsible for finance and operations. McDanell will

report directly to Chris Wright, who remains executive chairman.



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