David Montgomery, chief executive of Mirror Group, has denied
speculation that the company is about to sell its 20 per cent stake in
Scottish Media Group, one of the four largest ITV companies. Analysts
believe United News & Media, owner of three ITV franchises, could
eventually mount a takeover bid. Terry Connor, Mirror Group’s group
development director, said the rumours stemmed from Axel Springer’s
possible takeover of Mirror Group, and that Mirror Group’s share of
Scottish was ’kept under constant review’.
Coldseal, the double glazing company and GWR’s biggest spending client,
turned round a football ad within one hour of England’s 2-0 victory over
Tunisia in last week’s first round World Cup match. The ads, featuring
football effects and impressions of Jimmy Hill and Des Lynam, were
recorded 40 minutes after the final whistle, and the ads went out over
51 stations a further 20 minutes later.
Heart 106.2, part of Chrysalis Radio, has branded a fleet of London
Taxis with the Heart logo. Forty taxis, the first of the new TX1 models
to be liveried, will carry the branding, and their drivers will play
Heart in the cab.
Bloomberg Television announced its first screen sponsorship deal this
week through Booth Lockett Makin. Heathrow Express has taken advantage
of the different elements of the Bloomberg screen and has branded the
clock in the graphical ’L’ portion of the screen.
Research carried out by Universal McCann has unearthed underlying
attitudes between European countries towards their fellow nations. The
Media in Mind research tracked 6,000 adults in ten European countries,
and reveals that nearly half of the British prefer products made in
their own country, and a quarter of Germans would ’rather not’ buy a
product made in the UK. Over the entire sample, 40 per cent of
respondents feel that English will be the official language for all
developed countries in the future.
Galaxy, Chrysalis Radio’s dance brand, has joined forces with Malibu,
the UDV-owned drink, to produce a CD of dance music for general sale in
shops. Mixed by the Galaxy DJ, Graeme Park, Malibu Massive will be
supported by club nights and on-air promotion.
The Future Publishing title, Redline, launches this week with a special
cover price of pounds 1, which will rise to pounds 2.75. The strapline,
’dragging motoring down to our level’, suggests the irreverent nature of
the magazine, which is aimed at British male car enthusiasts.
The Independent Television Commission is to relax the timing
restrictions relating to sanitary protection advertising. The changes
will allow sanpro commercials in and around all programmes except
children’s shows, and other programmes which have particular appeal to
under-tens. Existing restrictions, which allow ads between 9am and 4pm,
and again after 9pm, have resulted in an artificial concentration of the
ads after the watershed.
The changes will come into effect on 1 August, and will be reviewed
after one year.
Anna Raeburn, the winner of the Sony Radio Awards’ talk/news broadcaster
of the year accolade, has been rewarded with a peak daytime slot on
Her show moves from its 7pm-9pm slot to 1pm-3pm, Mondays to Fridays.
Danny Baker and Danny Kelly will return to their Saturday afternoon
football slot when the season commences in August.
Total Media picked up the media planning and buying for Newman Carter
Hill, the technology-specific integrated communications agency, this
The agency won assignments from Downtown Pictures and South African
Products International last week.