News International has been put ’on notice’ by the Office of Fair
Trading after a fourth investigation into the sale of cut-price
newspapers, but has not been referred to the Competition Commission. The
OFT concluded that NI ’deliberately made a loss on The Times’ by
reducing its cover price between June 1996 and January 1998 when the
Monday edition was sold for 10p. In the future, The Times must provide
the OFT with an explanation and financial information within ten days of
implementing a price cut.
Jane Procter, editor of Conde Nast’s upmarket glossy, Tatler, has left
the company. Industry sources say the high turnover of personnel and the
resignation last week of key fashion staff prompted Conde Nast’s
managing director, Nicholas Coleridge, to take action. During her
nine-year editorship, Procter tripled Tatler’s circulation from less
than 30,000 to more than 90,000.
Associated Newspapers launches Hot Tickets on news-stands for 85p on
Friday 28 May. The weekly entertainment guide will continue to be
carried free each Thursday with the Evening Standard. Neil Jagger, the
Evening Standard’s circulation director, said: ’Hot Tickets has been a
tremendous success as a promotional tool for the Standard. We now
believe that we have also identified a great potential to sell copies
Michaelides & Bednash has promoted Matt Andrews, who becomes a partner
at the strategic media company. At the same time, the agency has hired
Paul O’Neil from Delaney Fletcher Bozell who has a background in account
ITV2 is running a new ad campaign on ITV to raise awareness of its
drama, factual and sport offerings. The commercials star Caprice and
Adam Rickitt, and were made by E&P Commercials (a division of English &
Pockett) with production by Dunlop Woos Network Heroes.
IPC Music and Sport launched its bi-annual Mountain Bike Buyer on 19
May. Targeting readers who regard cycling more as a hobby than a serious
way of life, it has a pounds 3.50 cover price and will come out in the
spring and summer to coincide with peak mountain bike sales periods. It
is edited by Nick Reardon and published by Keith Foster.
Sky Sites’ contract to sell poster space at the Waterloo and Ashford
Eurostar terminals has been extended by a further three years with a
possible two-year extension.
The celebrity chef, Raymond Blanc, is guest-editing the next issue of
IPC Magazines’ Country Life, out on 27 May. The issue has a French theme
and includes a piece in which Blanc takes the editor, Clive Aslet, and
the contributing editor, Jay Gromadzka, on a personal journey to the
area in which he grew up.
BBH Unlimited has created a pounds 1 million TV campaign for Emap
Active’s grey market magazine for women, Yours. The drive, which is
unveiled next week, positions Yours as stimulating and friendly and a
great ’meeting place’ for readers. The campaign will run for six
Nickelodeon UK has launched an ad campaign promoting its Watch Your Own
Week, which gives viewers the chance to vote for their favourite
programmes. The campaign, created in-house and planned and bought by
Roose & Partners, runs for the second half of May on six-sheet posters
and in youth magazines.
Maiden Outdoor has promoted the marketing manager, Ann Jonas, to the
newly created role of director of marketing. She has risen through the
ranks since joining the company as marketing executive in 1993.
Room Service Deliveries, the restaurant delivery service’s menu
directory, has signed up Diners Club International, Budweiser, Coca-Cola
and Drambuie to advertise in its brochure. The menu is sent to more than
250,000 potential customers every ten weeks.