The National Readership Survey has put its research contract up for
tender for the year 2000 and beyond as it reviews its research methods
following the recent dispute over newspaper supplement readership. The
last time the NRS called a review was in 1992. The contract is currently
held by IPSOS-RSL, which also does research for the controversial
magazines survey, QRS. A shortlist will be drawn up shortly.
Sky One is adopting a fresh look from 31 May, with a new programme
line-up and an increase in original production. The revamp will be
backed by an increase in programming investment.
The US-based IT publisher, CMP, is to launch a UK version of its IT
business newspaper, Computer Reseller News, in October. The company,
which publishes Information Week and Network Week, is to run a pounds
250,000 trade advertising and direct marketing campaign to draw
attention to its unique position as the only exclusively IT magazine
publisher in the UK.
Esquire, the National Magazine Company’s men’s title, has poached Philip
Watson, editor at large on Conde Nast’s GQ, to be Esquire’s editor at
large. Watson commented: ’The rest of the men’s market seems to be
relentlessly dumbing-down at present. Esquire is resolutely smartening
Channel 5 has increased its audience share by more than 50 per cent
during the last 12 months according to official audience viewing data
from BARB. The channel’s share in April was 4 per cent, up from 2.6 per
cent a year ago. Within the 70 per cent of homes able to receive the
channel, its share is now almost 6 per cent.
Lyn Long has been promoted to managing director of Fox FM from sales
director of the Capital Group-owned radio station. Long has been at the
station for two and a half years, and was previously at East Anglian
Radio for ten years.
The Guardian, which is a sponsor of the Glastonbury Festival, is
producing an A5 Festivals 98 guide, which will be distributed with
Saturday’s Guardian. The guide will also be given to Glastonbury
festival-goers and distributed through Virgin Megastores.
The Box, the music TV station, is to launch its own digital TV service
in June on BSkyB’s digital satellite platform. The service will increase
the Box’s reach to more than nine million viewers, up from just over six
million currently, and will include stereo-enhanced sound.
Blink TV has been signed up by Janet Jackson to provide programming at
her UK tour venues. Blink is offering advertisers the chance to buy
spots on its TV screens at the venues, and hopes to attract an upmarket
16- to 34-year-old audience.
Capital Radio has pulled out of the Digital One consortium which is
planning to bid for the national digital radio franchise. The move was
announced in the group’s half-year results, which showed an increase in
turnover of 11 per cent to pounds 55.6 million, and a headline pre-tax
profit of pounds 18.1 million, a rise of 7 per cent. David Mansfield,
the chief executive of Capital Group, said that he could not see any
investment in digital radio being returned within an acceptable
Granada Men & Motors has kicked off a summer advertising campaign to
launch the glamour model, Jo Guest, as the face of the cable TV channel.
The ads have been created by Curio Associates and will appear in men’s
magazines such as Loaded, Maxim and Esquire.
Food companies are ploughing more money into posters according to
research by Maiden Outdoor which shows that food companies’ spending in
the medium was up by 16.8 per cent last year.