Cable Adnet, the Telewest-owned airtime sales operation for local cable
television, has made its first senior hiring since its launch last
month. Adnet’s sales chief, Steven Stokes, has poached BSkyB’s sales
manager, Tim Ward, to be Cable Adnet’s London agency sales manager.
Puma has unveiled the creative work for its sponsorship of the Sky
football programme, Netbusters. The four spots, created by K
Advertising, use the style of silent comedy films to promote the Puma
King football boot and are part of a pounds 1 million media deal signed
with Sky earlier this year.
The Metropolitan Police is launching its first anti-terrorism campaign,
offering members of the public a pounds 1 million reward for information
leading to successful prosecutions. The pounds 100,000 campaign is based
on Maiden Outdoor’s AdRail poster package of British Rail stations
throughout London and parts of the Home Counties and will also use
posters on the London Underground, London buses and ads in the Evening
Channel 4 has gained nearly 50 per cent of this year’s brand response TV
advertising in the insurance sector. According to the BT/Broadcast
Monitor 1995, in the first three quarters of 1996, Channel 4 carried
more than 48 per cent of the insurance sector’s advertising on TV. It
has also built a 40 per cent share of all brand response advertising on
Mirror Television, the TV operation of Mirror Group, has taken a 50 per
cent stake in Blink TV, which uses large screens to provide
entertainment at concert venues. The Mirror venture is with Capital
Media Group, which runs Onyx, a cable and satellite music channel in
The Reader’s Digest is undergoing a revamp to update the magazine. The
new look will use 50 per cent more illustrations and put a greater
emphasis on photography.
The GWR Group has announced pre-tax profits up 54.9 per cent to pounds
8.2 million on turnover of pounds 52.2 million in the 12 months to 30
September 1996. Other highlights were the merger of 83 per cent of
Classic FM for pounds 71.5 million and the acquisition of East Anglian
Homebase is to launch a customer magazine in March next year. Three
editions of Homebase Living will be produced by Redwood Publishing. The
magazine will have a cover price of pounds 1, but will be offered free
to loyalty card holders. The title will cover lifestyle and home
decoration issues and have a print run of 750,000.
Sir Michael Green, chairman of Carlton Communications, has joined calls
for ‘a level playing field’ in the taxation of television. Green said it
was difficult to understand why ad revenue should attract a ‘super tax’
and television subscription revenue should not.
The Institute of Practitioners in Advertising has submitted its response
to the Independent Television Commission’s code consultation paper on
sponsorship. There are a number of points which the IPA believes should
be covered in the new code, including lobbying for the end to regulatory
differences between the terrestrial and satellite/cable sectors
regarding masthead programming.
Statistics from the Independent Television Commission have revealed that
the number of cable telephony lines broke the two million barrier in
October, rising to 2,015,134 lines installed for business and
residential customers throughout the UK. The television penetration rate
rose 0.4 per cent year on year.
The outdoor advertising company, More Group, has appointed John Bullock
as non-executive director with effect from 1 January next year. He will
replace Lord Lane of Horsell, who retires from the board next April.