Northern & Shell, the publisher of OK! magazine, is planning a
pounds 500 million flotation. Richard Desmond, the company’s founder
(left), is in talks with advisers about going public and plans to use
the capital gained to expand OK! overseas and build an online media
Granada’s proposed bids for acquiring either Carlton Communications or
United News & Media have been referred by the Government to the
Competition Commission. The Commission, which delivers its report on the
proposed Carlton/United merger before 16 May, will have until 26 June to
give its ruling on the Granada proposals.
England’s Premier League football clubs will be able to broadcast
delayed coverage of their games on their own TV channels once the
league’s new-media deal is signed this summer. The rights to games
already screened have been with British Sky Broadcasting, which has
exclusive control of live Premiership coverage. With the new TV Premier
deal, football clubs will keep ’deferred rights’ so they can broadcast
their games on their own TV channels 24 hours after the games are
Market Link Publishing is redesigning its flagship title, Healthy
Eating, with more vegetarian articles, more recipes and a lighter
editorial tone. The format is also changing, with more pagination,
better quality paper and perfect binding. The new design hits newsstands
from 8 March.
Capital FM is launching a new wave of TV ads (left) for the long-running
Birthday Bonanza competition, which focus on the nail-biting tension of
the game. The ads, created by Abbott Mead Vickers BBDO, with media
bought by Zenith Media, show listeners making bets that they know the
right answer, such as a waitress who is convinced that the customer she
fancies will notice her if she answers the question correctly.
The Emap Performance network has appointed two brand managers. Melanie
Whitehead will join the Magic network, and Stephanie Maugham joins the
Big City network. Both appointments come from within the group, with
Whitehead moving from Kiss 100 and Maugham from the Big City station,
Stepstone.co.uk, the online recruitment site, has become the first
company to advertise on the new poster site in London’s Trafalgar
Square. The 105 metre by 16.5 metre site is owned by NatWest. The
campaign was planned and bought by Booth Lockett Makin, and executed by
Carlton Media Sales is launching a marketing campaign aimed at dotcom
advertisers, to penetrate the growing European internet market and find
dotcoms that need to build brand presence in the UK. Carlton is also
launching E@syMedia, a free seminar in March, aimed at servicing UK
Future Publishing is launching two new computer and video games titles.
Tips and Tactics is an unofficial PlayStation tips magazine featuring
solutions for best-selling PlayStation games. It will have an initial
print run of 45,000 and will cost pounds 2.99. DC-Tips is an extension
of the independent Dreamcast magazine, DC-UK, and will have a print run
of 30,000. It will cost pounds 3.99.
House Beautiful is giving away pounds 10,000 worth of gifts and prizes
in this month’s issue. The title, published by The National Magazine
Company, was knocked off the number one spot last month by IPC’s Ideal
Home following a drop in circulation of 22.9 per cent.
Regional Independent Media is the first regional publisher to make the
content of the Yorkshire Evening Post available to people with wireless
application protocol-enabled phones.